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Diamond Education

Choosing the Perfect Diamond


"A diamond is like a person, it has a soul and it always finds the right person to appreciate, admire and belong to."

Here at Empress Diamonds we strive to give you the best selection of diamonds as well as creating unique high-end jewellery. Add to that a large selection of world-class designs with expert craftsmanship and exquisite detail you can understand why we have been diamond merchants for generations.

A diamond may be one of the biggest purchases you make and choosing the perfect diamond can be challenging if you are not sure what to look for. At Empress Diamonds we will make it easy for you to find the one that fits your budget and personal style. Our aim is to help educate you in the world of diamonds and ensure the diamond you choose is a perfect match.

Our diamonds are available in different colours, sizes and qualities. They naturally occur in colours ranging from very clear, fine whites to pinks, bright yellows, greens and browns. When it comes to a diamond's value, it is determined by the 4 C’s: Cut, Colour, Carat and Clarity. Each one of the 4 C’s is important and the most valuable diamonds are those that possess the best of all four factors.

Contact us today and see how we can help you find the perfect diamond for you. If you are not able to come and see us that’s fine, we make our extraordinary collection available all over the world with free shipping.



Each diamond is unique – during crystallisation, minerals can get trapped in it leading to inclusions or blemishes which people call birthmarks. These affect the evaluation of clarity. Clarity determines how clean a diamond is. Diamonds with perfect clarity are very rare, as most diamonds will have microscopic inclusions or blemishes.

How clear is your diamond? Learn how to rank a diamond's clarity and how it affects the quality of your diamond investment. Read more



The beauty of a diamond depends on how well the diamond was cut. It takes an experienced craftsman to expose the brilliance from within a rough diamond. Therefore, when it comes to precious stones, sparkle is what makes a diamond "a girl's best friend." The facets work as prisms, reflecting light inside a diamond.

At Empress Diamonds you can shop at ease, knowing that we only carry diamonds of high-quality cut grades, so our diamonds have an all-out brilliance. Read more



Diamonds are available in many colours. Their colours come from impurities – the minerals that are trapped inside the diamond lattice. The colour of a diamond is generally considered as the second most important quality because, after brilliance, the colour is the next feature that is most visible to the naked eye.

At Empress Diamonds you can shop with confidence, knowing that all the diamonds we offer are colour-graded by the GAA (Gemmological Association of Australia). Read more



Carat is derived from the Arab word “carob” - carob seeds were used in early trading days to figure out the weight of diamonds. Nowadays, we use responsive, very accurate scales to measure the weight of a diamond. Wherein one carat equals 200 milligrams, or 0.2 grams.

Learn more about the carat and how to choose the perfect one for you. Read more



The cost of a diamond is estimated on a per carat basis and can vary considerably, depending on its colour, clarity and even its cut. Let us work with you and provide you with a comprehensive diamond price guide that details what type of diamonds you can expect to find within several price ranges.

Read more about our pricing and ethical standards. Read more



When you are buying a piece of diamond jewellery - especially when you are choosing a diamond engagement ring – the shape of a diamond is one of the main deciding factors. The shape you choose is simply a matter of personal taste and has the greatest impact on the overall look of a diamond.

Learn more about diamond shapes that are perfect for you. Read more



As one of Australia’s specialists in diamonds, Empress Diamonds goes to great lengths to ensure that each of the diamonds it sells has been ethically sourced. We guarantee that every diamond we sell has been scrutinised by our highly experienced gemologists. We support and promote any process that works to uphold legitimacy in the diamond trade.

Empress Diamonds, together with the global diamond industry, has a zero-tolerance policy towards conflict diamonds. Read more